Text Formatting

You can tell Search Engines what your most important keywords are any given page in many ways. If you make the text different from the other text on the same page, the search engines will assume that text is more important than the other text since its different. Below are a few ways to help change the look of your keywords.

Using H1 tag
Put the keyword in bullet lists
Making the keyword BOLD
Make the text Italic
Underline the keywords
First letter of each word uppercase and all other letters lower case.

Don't over using the above techniques because the search engines will see that as a way of SPAMMING which will only hurt your site. But if you do it sparingly it will increase your ranking with search engines which means more traffic.

Return to SEO Blog